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ODMConsumer Brand

Roselin — ODM Consumer Smart Watch for a Spanish Brand

SpainClient Market
Lifestyle / Consumer BrandIndustry
ODMCooperation Type
Consumer Smart WatchProduct Category
Roselin Spain ODM smart watch — brand manager reviewing strap colours in the design studio

Project Background

Roselin, a growing Spanish lifestyle brand, wanted to launch a smart watch line that felt unmistakably theirs — not a re-badged catalog product. Their team had strong brand identity but no hardware engineering resources, and a launch window tied to the Q4 retail season.

Our Solution

Aiullain ran a complete ODM program: we adapted our ActiveFit platform to Roselin's design language, developed a branded companion app with Spanish-first localization, and created custom watch faces, boot animation and retail packaging.

Weekly video reviews kept Roselin's team inside every decision, from strap texture to app iconography. Pre-production samples were air-shipped for their photography and press kits.

Deliverables

  • Custom industrial design and colorway set
  • Branded iOS/Android app with Spanish localization
  • Custom watch faces and boot animation
  • Retail packaging design and manual translation
  • CE/RED documentation for the EU market

Client Value

Roselin launched on schedule for Q4 and reordered within the first quarter. The branded app earned strong reviews for polish — proof that ODM, done properly, is indistinguishable from in-house development.

“From design to delivery, it felt like Aiullain was part of our own team. Our customers never guess the watch wasn't engineered in-house.”— Founder, Roselin (testimonial placeholder, to be replaced with approved client material)
📷  Project photos & client logo placeholders — ready for approved materials

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